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NorthPeak Story Report Sales Performance — October 2026 Sample
A four-chapter read of one month’s numbers — what happened, where, at what margin, and what’s nextIllustrative data
01 Chapter One · The Headline
October beat target for the second month running
The month closed at $482K — $32K ahead of the $450K goal. This wasn’t one big order landing late: revenue climbed every month since May, and margin improved while it grew. Here’s the headline; the chapters that follow pull it apart.
FY 2026All regionsAll channelsSources: ERP · CRM
$482K
Revenue · Oct
107% of goal Goal $450K
38.6%
Gross Margin
+1.6 pts Goal 37.0%
1,204
Open Orders
−3.1% MoM Pipeline to watch
The climb — revenue vs targetMay – Oct 2026
Where it came from
Direct 46%
Wholesale 32%
Online 22%
Direct still carries the month — $222K of the $482K.
Ontario leads, by a lot
Ontario$186K
British Columbia$112K
Alberta$84K
Quebec$61K
Other regions$39K
Ontario alone is roughly 3× Quebec — opportunity or imbalance? Chapter 2 digs in.
The takeaway
A beat you can trust: growth and margin rose together, across every channel. The one soft spot is open orders, down 3.1% — worth watching before it becomes next month’s story.
Sample report · Illustrative data
02 Chapter Two · The Breakdown
Furniture carries the revenue — and Direct carries Furniture
Pull the $482K apart and a pattern emerges: Furniture is 35% of revenue, and nearly half of it arrives through the Direct channel. Orders tell the healthier story — 1,170 completed at a $412 average, with returns down to 2.14%.
$412
Avg Order Value
+3.0% vs goal Goal $400
1,170
Orders Completed
+6.4% vs goal Goal 1,100
2.14%
Return Rate
−0.36 pts Ceiling 2.50%
Category × channel — where each dollar sits ($K)Read across, then down
Category
Direct
Wholesale
Online
Total
Furniture
78
62
28
168
Electronics
58
38
28
124
Lighting
36
24
22
82
Accessories
28
16
14
58
Services
22
14
14
50
Total
222
154
106
482
Read it Online is Furniture’s weakest channel ($28K of $168K) but Lighting’s most balanced one — the mix, not the total, is the story.
The products doing the work
Ergo Standing Desk$48.2K
Aura Ergo Chair$41.8K
Modular Shelving$36.5K
Lumen Task Light$29.4K
Studio Monitor Arm$24.1K
The top 5 products deliver $180K — 37% of all revenue.
Who sold it
Rep
Orders
Revenue
Sarah Chen
284
$118K
Marcus Lee
261
$104K
Priya Patel
238
$97K
Jordan Ellis
204
$86K
Alex Tremblay
183
$77K
Total
1,170
$482K
A tight spread — top to fifth is $41K, not a one-person show.
The takeaway
Revenue is concentrated but not fragile: one category leads, yet every channel and every rep contributes. The clearest upside is Furniture online — the biggest category in its weakest channel.
Sample report · Illustrative data
03 Chapter Three · The Margin Story
The best seller isn’t the most profitable
Furniture sells the most and keeps the least: 32¢ of every dollar. Services sells the least and keeps 59¢. Total gross profit still reached $186.2K — but where the next dollar of growth comes from matters more than how big it is.
59%
Services margin — the highest in the business. On just $50K of revenue, Services banked $29.5K of gross profit. Small today; the most efficient growth lever on this page.
Margin % by category — who keeps whatTarget 37%
Profit follows a different ranking
Furniture$53.8K
Electronics$50.8K
Lighting$31.2K
Services$29.5K
Accessories$20.9K
Furniture + Electronics still deliver 56% of profit — volume counts, it just isn’t the whole story.
The full picture, by category
Category
Revenue
Margin
Profit
Furniture
$168K
32.0%
$53.8K
Electronics
$124K
41.0%
$50.8K
Lighting
$82K
38.0%
$31.2K
Accessories
$58K
36.0%
$20.9K
Services
$50K
59.0%
$29.5K
Total
$482K
38.6%
$186.2K
The takeaway
Chase the next dollar where it keeps the most: steer growth toward Services and Electronics, and treat Furniture’s 32% as a pricing or cost problem to fix — not just a sales target to raise.
Sample report · Illustrative data
04 Chapter Four · The Outlook
This isn’t a spike — and the forecast stays above target
One good month is luck; six is a trend. Revenue beat the prior year in every month from May to October, ending +17.0% year over year. If the trajectory simply holds, the next three months project $499K → $512K → $534K.
+17.0%
YoY Growth · Oct
Prior year $412K
+4.6%
MoM Growth · Oct
September $461K
$499K
Forecast · Nov
Range $478–520K
Every month, ahead of last yearRevenue vs prior year
Where the line points
The dashed line is a trend forecast from the May–Oct run — every projected month sits above the $450K target.
The story, in three lines
October beat target by $32.2K — the second straight month above $450K.
Growth is broad-based: revenue is up year over year in every month since May, +16% to +17%.
The forecast holds above target through January — plan hiring and inventory for it now, not in December.
The takeaway
That’s the full arc: a target beaten, a mix understood, a margin lever found, and a forecast to plan against — four chapters, one story, every number traceable to the same data. Your report could read like this, with your numbers.
Sample report · Illustrative data
Chapter 1 of 4
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Most SMBs don’t need a data department. They need their sales, operations, and finance numbers in one place, correct, and current. That’s exactly what we build and run for you.
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The real product is better decisions
A BI solution isn’t about prettier charts. It’s about walking into strategy, pricing, and hiring decisions with the number in front of you instead of a gut feeling — and spotting problems while they’re still small enough to fix. Here’s what that looks like in practice:
“Are we actually on track this quarter?”
Revenue vs target, updated every day. The sample report shows $482K against a $450K goal — 107% of target, visible in the month it happens, not discovered at year-end.
“Which product lines deserve more investment?”
Gross margin by category. Services earns 59¢ of gross profit per revenue dollar; Furniture earns 32¢. Growth budget follows the margin — not just whoever sells the most.
“Where should we expand — or hire — next?”
Revenue by region, side by side. Ontario brings in $186K, roughly 3× Quebec’s $61K. Whether that gap means “invest where it’s working” or “fix what’s lagging,” it’s a number you can plan around — not a hunch.
“What does next quarter look like if nothing changes?”
A rolling 3-month forecast. The trend projects $499K → $512K → $534K over the next three months, so hiring, inventory, and cash decisions happen ahead of the curve instead of behind it.
The questions and figures above come from the sample report at the top of this page. Your dashboard answers the same questions with your own numbers.
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Automation we’ve delivered cut weekly manual reporting from 10+ hours to about 1 hour — time your team gets back for work that actually grows the business.
1
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Daily
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Refreshes run automatically, so a slipping margin or a missed target surfaces within days — while there’s still time left in the quarter to do something about it.
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Fixed-scope project packages to get you started, and flat monthly plans once your reporting is live. No hourly surprises unless you ask for them.
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Know exactly where your reporting stands — and what to build first.
From$499
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All prices in CAD, plus HST where applicable. Project scope is confirmed in a written quote before any work begins — the “from” price is the price for the scope described.
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If someone on your team rebuilds the same spreadsheets every week, that time is already a line item — it’s just hidden. Move the sliders to your numbers.
≈ 39 hrs back every month
At 10 hours a week of manual reporting, automation on the scale we’ve delivered before would cut that to roughly 1 hour a week — about $2,338 a month of staff time freed up at $60/hour.
Illustrative estimate based on a typical automation outcome (10+ hrs/week → ~1 hr/week). Your audit confirms what’s realistic for your data.
Compare that with a managed plan from $399/month — your reporting maintained, monitored, and improved, with the hours handed back to your team.
A fixed, transparent process — you always know what happens next and what it costs before we start.
STEP 1
Discovery call
A free 30-minute call about your business, your current reports, and where the numbers hurt. No pitch deck, no obligation.
Free · 30 minutes
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Audit & roadmap
We review your data sources and existing reporting, then give you a prioritised plan with fixed pricing for the build.
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Build & launch
We build your dashboard or full setup, validate every number against your source data, and train your team to use it.
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NorthPeak BI is led by an enterprise Power BI reporting specialist who runs reporting at scale for a living: a reporting suite spanning six business domains, opened more than 7,000 times a month by executives and operational leaders who depend on it to make decisions.
That experience — deep SQL, GCP/BigQuery data platforms, and the validation and reconciliation standards used in Canadian banking — is now available to small and medium businesses that need the same quality of reporting without a full-time BI hire.
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Automation that pays for itselfManual reporting cut from 10+ hours per week to about 1 hour per week
Deep data engineering benchAdvanced SQL across major warehouses, plus GCP / BigQuery
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Common questions
Discovery calls are usually available within a few business days. An audit typically takes about a week once we have access to your data, and a Starter Dashboard Build usually launches within 2–3 weeks of kickoff. You’ll get a committed timeline in writing before you pay for a build.
Yes — that’s the normal starting point. Power BI connects directly to Excel files, SQL databases, and exports from most accounting, CRM, and operations systems. The audit maps every source you rely on today and flags anything that needs cleaning up before it can be trusted in a dashboard.
Your data stays in your own Microsoft 365 / Power BI environment wherever possible — we build inside your tenant, so you keep ownership and control of everything. Access is granted by you, can be revoked at any time, and we’re happy to sign an NDA before seeing any data. Our validation standards come from a regulated banking environment.
Most clients need Power BI Pro licences for the people who publish and share reports (many Microsoft 365 plans and trials can get you started). We’ll confirm exactly what you need during the audit — no licence purchases before you know what they’re for.
That’s what ad hoc work at $125/hour is for: one-off fixes, a second opinion on an existing report, or a single extra dashboard. We quote the hours up front, so the price is known before we start.
Prices are in Canadian dollars, plus HST where applicable. Every engagement starts with a written quote showing the full amount, so there are no surprises on the invoice.
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